Advertising on the Sphere Las Vegas during this year's Super Bowl final will cost up to $2m. Only two brands will appear on the Sphere's exosphere on the day of the final, which takes place in Las Vegas on 11 February. The game-day takeover will last for about 12 hours.…
Digital Signage and DOOH
Philips digital signage is sight for sore eyes at 40 opticians
PPDS has provided Philips digital signage displays and the Wave Controller cloud platform for 40 of Finnish eye-care specialist Silmäasema's high-street stores. Silmäasema tasked AV integration specialist FirstView Digital Signage and PPDS with reinventing the way in which it communicated with customers, while delivering more-sustainable and cost-efficient business practices. Philips…
Samsung promotes Galaxy AI features on Sphere before CES
Samsung has teased the forthcoming new AI capabilities of its Galaxy mobile phone range with advertising on the Sphere ahead of the CES show. Samsung teamed up with Marvel Studios’ “What If…?” Season 2, now streaming only on Disney+, for a takeover of Sphere’s giant exterior LED display. Just as…
Digital Signage Advisor GPT launched in OpenAI’s GPT Store
A new generative AI tool has been launched to offer unbiased advice on digital signage to anyone with a ChatGPT Pro licence. Digital Signage Advisor GPT is the brainchild of Jason Cremins, founder and CEO of software company Signagelive. Launching the industry-specific tool in the new GPT Store, Cremins said:…
nsign.tv and iiyama supply sustainable college digital signage
Leicester College has boosted its sustainability credentials by deploying the nsign.tv software platform for its new digital signage network. The initiative is part of the college’s commitment to reducing its carbon footprint by minimising paper usage and ensuring real-time, relevant information dissemination across its three main campuses. The digital signage network…
invidis to launch digital signage platform comparison tool
German digital signage consultancy invidis is to launch a digital signage platform benchmarking and comparison tool at ISE 2024. The Software Compass vendor-agnostic CMS comparison tool is the consultancy's first online product and is currently in the final stages of development. invidis has already fully integrated more than two dozen…
Philips displays fuel food and drink sales at 22 cinemas
A total of 568 remotely managed 4K Philips digital signage and videowall units have been installed in Showcase Cinemas across North America. As part of a major revamp of all 22 Showcase Cinemas in the US, the cinema chain tasked Atlanta-based DEEL Media – a digital signage solutions specialist with…
Tesco quadruples digital signage network to 1,800 screens
UK supermarket chain Tesco now has a digital signage network of 1,800 screens, making it the largest in the UK grocery market. Tesco has more than quadrupled the size of its digital screen network since March when it had around 400 screens and the network is now present in 420…
Christmas comes early with dancing show on the Sphere
Christmas has come early to the Sphere in Las Vegas, with a dancing show that will run throughout the holiday season on its programmable LED exterior known as the Exosphere. The exterior screen will show the Radio City Rockettes, who star in a Christmas show that runs annually at Radio…
The benefits and pitfalls of AI adoption in digital signage
When ChatGPT first entered the popular consciousness there was widespread curiosity and excitement about being able to ask a question and receive a response as if you were having a conversation with a real person — even if the accuracy of the answers sometimes left something to be desired. For…